17 Jul 2010

Hello Ladies: The Old Spice Advert [Social Media Revolution]

No Comments Social Media, Videos, Websites
You may have recently heard some hype about the re-birth of the Old Spice adverts with a rather dashing man promoting the Old Spice in a more masculine manner than ever.You may remember the cheese of the Old Spice commercials back in the 70's with crashing waves and a dodgy sound track taken straight out of some Hollywood B-movie. Well the marketing guys at Old Spice have decided to re-launch the brand with a series of social media commercials whilst doing the decent thing - laugh at themselves.There Read more [...]
16 Jul 2010

Barbie Joins Foursquare (Now you can make movies with her)

No Comments Funny, News, Social Media
Barbie, the beloved doll of girls (and boys) everywhere, has taken a new career as a video maker and starlet — and joined Foursquare to celebrate her new Video Girl ambition.Barbie, as a celebrity Foursquare user, will be using the service to fashion location-based scavenger hunts as she travels across the U.S to San Francisco, Los Angeles, Chicago and New York on her summer vacay. She’ll also be using Twitter to tweet out text, photo and video clues.The official promotion starts Read more [...]
16 Jul 2010

YouTube launches global film-making project

No Comments News, Social Media, Technology, Videos
YouTube has launched a global film-making project encouraging people to shoot their own short documentaries.These will be combined into a feature-length film for next year’s Sundance Film Festival.LG Electronics is sponsoring the project, called Life In A Day, in which people must shoot a film capturing their life on Saturday 24 July. People can upload their footage to youtube.com/lifeinaday.Kevin MacDonald, director of films including Last King of Scotland, State Read more [...]
15 Jul 2010

Golf body adds live video to british open iphone app

No Comments Marketing, Mobile, News
Golf’s governing body the R&A has enhanced its latest iPhone app to include live video streaming of this year’s British Open tournament.The R&A also plans to launch its first iPad app, called The Rules of Golf, which will be free to download and sponsored by Rolex, after witnessing strong demand for its iPhone app for last year’s British Open.Adam Lynch, R&A head of digital media, said, “We’ve agreed streaming rights for certain parts of the course with the BBC Read more [...]
15 Jul 2010

Apple won’t recall iPhone4

No Comments Mobile, News
Earlier today Apple announced they would hold a press conference (type) event in response to the hugely escalating antenna issues the iPhone 4G is having.Many have said that Apple will do a full recall of products, refurb them all pretty much before sending them back out - this would mean billions (dollars) in postal charges, hundreds of millions of man hours and parts … oh and it means they have found a fix (other than moving the antenna).Much more likely in my view is that Read more [...]