Barbie, as a celebrity Foursquare user, will be using the service to fashion location-based scavenger hunts as she travels across the U.S to San Francisco, Los Angeles, Chicago and New York on her summer vacay. She’ll also be using Twitter to tweet out text, photo and video clues.
The official promotion starts July 20 and will task scavenger hunt participants to complete on-location tasks — such as checking in on Foursquare — and show them to Mattel’s “street team,” who will be on hand to award one winner in each city with a Barbie Video Girl doll.
Barbie Video Girl doubles as a video camera with LCD screen and comes with video editing software. The doll appears to be designed to get little girls excited about video production, a career path that may not be as geeky as computer engineering, but is still quite modern.
Both the doll and the Foursquare scavenger hunt show that Mattel is tuned into the digital and social media landscape of today. It’s also an interesting demonstration of a celebrity use case for the location-sharing service.
Watch this video for extra info on Barbie Video Girl: