18 Oct 2010

AR Defender Mobile Augmented Reality – A new era of digital marketing?

1 Comment Mobile, News, Technology
Augmented Reality isn’t necessarily new but putting into a usable app on the iPhone is pushing the boundaries of creativity. Could this really be a new era of digital marketing? AR Defender is a mobile augmented reality game created by int13. I recently downloaded the AR Defender app for £0.59 (bargain) after a colleague gave me a demonstration and made my office desk come to life. At first I was blown away by how the app immediately added a whole dimension to virtual gaming on my iPhone. Read more [...]