I like all things viral and this is really clever so gets a thumbs up from me!

TippEx…who would’ve thought that they could gain a captured audience on YouTube, but as always the power of social media and a well thought out online marketing strategy delivers results.

Using some clever flash and custom URL TippEx created the TippExperience which is a video of a hunter trying to shoot a bear but doesn’t want to and uses a TippEx mouse roller to erase the word ‘Shoot’ and enable the user to type any word they desire which then cleverly plays a relevant video.

Have a go yourself and let me know what you think?

http://www.youtube.com/user/tippexperience